Mice in the supermarket: a cartoon of the Hoogvliet in Soest

What happens when the mice take over the supermarket? This cartoon by Hans Esser shows you. In a red Hoogvliet in Soest, the Netherlands, dozens of grey mice drag cheese around in trolleys, gnaw holes in the shelves and leave crumbs everywhere. Look closely: floor, shelves and cheese trays form one big mouse face with whiskers. It is a fictional, satirical drawing.

Cartoon of mice in a Hoogvliet supermarket in Soest: grey mice drag cheese in red trolleys past gnawed shelves
Satirical cartoon by Hans Esser: mice with cheese and trolleys in a Hoogvliet supermarket, the bottom half of the poster.

What do you see in the cartoon of mice in the Hoogvliet?

At the back hangs the red Hoogvliet sign. In front of it, every mouse is in heaven: whole cheeses full of holes, shelves that look like Swiss cheese and red trolleys loaded with yellow. Some mice carry a block of cheese in their arms, others push a trolley or sit munching on top of a shelf.

This is a seek-and-find picture too. Two trays of dark berries are the eyes, a tray of cheese and tomatoes is the nose and the long slanted shelves are the whiskers. The grey tiles and light floor together form the head of a mouse.

The other half of the supermarket poster

These mice form the bottom half of a poster. Above the balcony lies a blue Albert Heijn where hamsters strip the shelves; that part is on the page about hoarding hamsters at the AH. On top everything is blue and hoarded, below everything is red and gnawed. One poster, two stories. Want to see them side by side? View the complete seek-and-find poster with hamsters and mice.

The complete poster: mice below, hamsters above

Full cartoon poster with two supermarkets: mice gnawing cheese in a red Hoogvliet at the bottom, hamsters emptying the shelves of an Albert Heijn on top
Seen as a whole: the red Hoogvliet sits under the blue Albert Heijn, each with its own hidden animal face in the floor.

A cartoon of your own shop in or near Soest?

Hans Esser lives and works in the Soest and Baarn area and enjoys drawing recognisable places. A seek-and-find cartoon of your shop, company or sports club is an original gift for an anniversary or opening, and stands out as a poster or on social media. You send photos, choose the joke and see a proof first.

A cartoon costs from €150; a scene with many figures costs more. See prices for a custom cartoon or get in touch with De Cartoonist.

About this cartoon

This is a fictional, satirical drawing and personal work by Hans Esser, made in 2026. It was not commissioned by or made with Hoogvliet or Albert Heijn. The mice are invented: the drawing says nothing about hygiene, stock or how things work in the real Hoogvliet in Soest. Brand names belong to their owners.

Top half of the poster: hamsters fill their cheeks and trolleys in an Albert Heijn with empty blue shelves

Hoarding hamsters at the AH

The other half: hoarding at the AH

Above the mice, hamsters empty the shelves of an Albert Heijn. See the other satirical and scene cartoons by Hans for more scenes, or order a cartoon poster full of details for your business.

Frequently asked questions

Are there really mice in the Hoogvliet in Soest?

No, this cartoon is made up. It is a satirical drawing that plays with the classic image of mice and cheese. It says nothing about hygiene or how things work in the real Hoogvliet in Soest.

Why do the mice in the cartoon eat cheese?

Mice and cheese have belonged together in cartoons for ages, even though real mice prefer grain and seeds. Hans Esser uses that classic image to turn the shop upside down: the cheese counter becomes a mouse paradise full of holes.

Which face is hidden in the floor of the Hoogvliet?

A mouse face. Two trays of dark berries are the eyes, a tray of cheese and tomatoes is the nose and the long slanted shelves are the whiskers. The top half of the poster hides a hamster face in the same way.

Is this cartoon related to the hoarding hamsters cartoon?

Yes, they are two halves of one poster. On top, hamsters hoard in an Albert Heijn; below, mice gnaw in a Hoogvliet. See also hoarding hamsters at the AH.

Who drew this mouse cartoon?

Hans Esser, the cartoonist behind De Cartoonist from the Soest and Baarn area. He draws personal cartoons, caricatures and scenes from photos. See more of his work in the De Cartoonist portfolio.

Can I have a cartoon made of my own shop?

Yes. Send a few photos of your shop or company via WhatsApp or info@decartoonist.com and describe what should happen in the cartoon. You hear the price in advance, see a proof first and get one revision round. A cartoon costs from €150.

May I use or share this mouse cartoon?

Sharing with a link to this page is fine, preferably with the name De Cartoonist. For use in advertising, print or on a product, ask for permission first via info@decartoonist.com; the image is protected by copyright.

Was this cartoon made for Hoogvliet?

No. The cartoon is personal work by Hans Esser and was not commissioned by or made with Hoogvliet or Albert Heijn. The shop names only provide the recognition the joke needs.

Ready to see yourself as a cartoon?

Send one clear photo, tell us the style you like, and the cartoonist gets to work. You see a proof before anything is final.

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